Japan is one of the most fashion forward cities in the world, and it comes to no surprise that a people from all over the world are patronizing Japanese brands. This liking for Japanese brands extends not only to clothing, but also to shoes, make-up and skincare products. Besides, who wouldn’t be mesmerized with beautiful Japanese models with clear skin?
This phenomenon makes Japanese clothing brands popular all over the world. Some even go to the extent of going all the way to Tokyo just to shop in the commercial and shopping districts of Shibuya, Harajuku and Shinjuku.
Popular Japanese clothing brands such as EDWIN, Milk, A Bathing Ape, Baby, The Stars Shine Bright, h. Naoto, Issey Miyake, Onitsuka Tiger, ang Yohji Yamamoto has crossed the national borders and has made themselves known worldwide, even earning awards for their creators and designers.
These brands have also expanded and use popular local and foreign artists as models to make their clothes better known to the world.