Without a doubt, the adage, “Simplicity is the ultimate sophistication”, is taken seriously by Mujirushi Ryōhin or more known as Muji. Entering this famed retail outlet immediately sends a feeling of calmness to shoppers because of the products’ muted colors.
Unlike other shops that seem to have a chaotic array of products, everything in Muji seems to complement each other. With over 5,000 high-quality products, it is no wonder why Muji shops can be found in several countries worldwide.
The shop strictly follows a no-brand policy which means that everything does not have an outlandish stamped logo. Relying on word of mouth, Muji believes that excellent products do not have to conform to the classic forms of advertising.
Since its establishment in 1980, Muji has been manufacturing premium items with subtle appearances. Whether you are purchasing household items, school supplies, or basic knickknacks, expect that the designs are simple yet functional and lasting. The packaging is not an exception because the shop strives to maintain the subdued look along with affordable prices.
The cost of items in Muji is relatively higher as compared to other budget furniture stores. Nonetheless, it can still be considered economical especially if you will think about the quality of the products’ overall craftsmanship.
