Being one of the most fashionable cities in the world, it is not surprising that a lot of Japanese fashion brands have made it to the international fashion scene. Not only that, but Japanese online stores have also gained popularity in the recent years, due to the increase in the demand for Japanese brands.
With the current popularity that Korean and Japanese dramas, movies and music have, most Japanese brands make use of the popular young celebrities as brand ambassadors or endorsers, making their brand immensely popular to both fans and non-fans. Some brands even sponsor dramas, so their clothes are shown in the drama.
For more formal and stylish brands, popular designers like Issey Miyake, Yohji Yamamoto and Rei Kawakubo can surely provide you with your clothing needs.
Whatever style you might want to try, you can be sure to find the perfect brand for you.